Hello There!
UX Researcher with a background in data science and applied mathematics, specializing in AI-powered product ecosystems. I translate complex behavioral and qualitative signals into strategic product decisions across global, cross-platform experiences.
Defined research strategy for AI-driven procurement workflows
Built scalable UX/content systems adopted across global markets
Translated insights into experiments improving conversion & engagement
Selected Case Studies
Helpline Software, Inc: Leveraged data-driven UX Research insights and optimized B2B website.
A Bite of Health: End-to-End UX Research & Design for a Turkish Health Coaching Landing Page
Fatma's Kitchen, LLC: Delivered user research insights to enhance design of a food delivery website.
Social Wallet: Designed an app to streamline financial transactions through iterative UX Research.
Memory Book: Created comprehensive end-to-end UX project for personalized memory keepsakes.