Fatma’s Kitchen
Work in progress.
Fatma’s kitchen is a local food delivery business specializing in Turkish and Mediterranean cuisines.
The business, https://fatmaskitchen.net/, offers
pre-planned menus on the website that are available on weekdays.
catering and special events ordering services through its website where customers can request special menu items from a wide variety of meal and appetizer choices.
With this study, we want to improve the online presence of the website—along with a mobile-responsive and easy-to-read menu—and enhance the user experience for users to order from the weekly menu and catering menu.
Research Questions
Behaviors
How do they order food from the website?
How often do they order?
How is their experience? A walkthrough of their online ordering behavior.
How is the special event/catering ordering process?
Are they satisfied with the online capabilities for special event orders?
Needs
What is essential for a professional-looking website?
What are users' current pain points?
Which features and functions of the website are practical?
Do users need an improvement to the current platform?
How do users feel about existing products of other meal delivery services?
Recruited 3 participants, who previously used the business’s website, https://fatmaskitchen.net/ to order meals and create special event orders.
Affinity Mapping
Ideation
Based on the user interviews, I focused on four design choices:
Cleaner design with a header that the users are already familiar with.
Responsive design with mobile design improvements aiming to fix current pain points.
Creating a design such that ordering for catering and special events is now easy.
Changing a color scheme with brighter, lighter, and softer colors for aesthetics and users’ delight.
High-fidelity, responsive and clickable prototype
Evaluation of Design
I set up Lookback's unmoderated usability study with pre-assigned tasks to complete. 6 users participated in the study. All users have previous experience using the Fatma’s Kitchen website.
Design version 2
I implemented design improvements based on the usability study findings and a brainstorming session for identifying problems and potential solutions.
WORK IN PROGRESS
I am currently running a usability study round 2.