Hello there!
I am a UX Researcher with a solid background in Data Science. As a user advocate, storyteller, and problem solver, I leverage data-driven user insights to inform the design to drive business success.
Projects
Helpline Software, Inc: Leveraged data-driven UX Research insights and optimized B2B website.
A Bite of Health: Led end-to-end UX research of a landing page, promoting health coaching programs.
Fatma's Kitchen, LLC: Delivered user research insights to enhance design of a food delivery website.
Social Wallet: Designed an app to streamline financial transactions through iterative UX Research.
Memory Book: Created comprehensive end-to-end UX project for personalized memory keepsakes.
